Which ancient civilization first implemented a systematic product branding strategy, using distinctive symbols stamped on goods to indicate manufacturer, quality level, and place of origin?

While we often think of product innovation as a modern concept, ancient civilizations were remarkably innovative in how they developed, marketed, and distributed goods. From the sophisticated trade networks of Mesopotamia to the brand identities of Roman manufacturers, ancient civilizations pioneered many concepts we still use in product development and marketing today. Test your knowledge about these ancient product innovations!

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