Which product launch strategy, pioneered by Apple, involves creating artificial scarcity and is estimated to have increased first-week sales by over 40% for tech products?

Product launches have evolved significantly in the retail world, with some becoming cultural events that generate unprecedented revenue in their first days. Behind these massive launches are sophisticated marketing strategies, supply chain coordination, and consumer psychology techniques. Test your knowledge about some of the most successful product launches in retail history and what made them stand out from typical market entries.

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