Which groundbreaking advertising technique did the Broadway musical 'Hamilton' pioneer that has since been widely adopted by other major theatrical productions?

The performing arts world has evolved its branding and advertising techniques dramatically over the years. From traditional playbills to immersive digital experiences, theaters, dance companies, and other performing arts organizations have had to innovate to attract audiences in an increasingly competitive entertainment landscape. Test your knowledge about how the performing arts industry has leveraged modern advertising and brand positioning strategies.

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Ham4Ham: Free mini-performances outside the theater to engage with fans who couldn't get tickets
Virtual Reality theater tours that allowed potential audience members to experience seats before purchasing
The first subscription-based streaming model for Broadway shows, predating digital theater platforms
Dynamic pricing algorithm that automatically adjusted ticket prices based on real-time demand analytics