Which groundbreaking digital advertising strategy first helped a Broadway show reach $1 million in weekly ticket sales through social media alone?

The performing arts industry has undergone significant transformations in how it markets shows and engages audiences. From traditional newspaper ads to sophisticated digital campaigns, theaters have had to evolve their advertising approaches to fill seats. This poll explores a pivotal moment in Broadway advertising history that changed how theatrical productions connect with potential audiences.

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• The 'Ham4Ham' lottery campaign for 'Hamilton' that went viral on YouTube and Twitter
• The 'Next to Normal' Twitter performance that posted the entire show through character tweets
• The 'Spring Awakening' MySpace campaign that targeted teen audiences with character profiles
• The 'Wicked' Facebook fan page that offered exclusive behind-the-scenes content

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