Which gaming celebrity brand ambassador was the first to receive royalties based on in-game purchases of their branded virtual items rather than just a flat endorsement fee?

The relationship between gaming companies and their celebrity brand ambassadors has evolved significantly in recent years. Beyond simple endorsement deals, many gaming brands now structure complex partnerships that include revenue sharing, co-creation opportunities, and platform exclusivity. Test your knowledge about one of the most innovative brand ambassador arrangements in gaming history that changed how these partnerships work.

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• Ninja (Tyler Blevins) with Fortnite's creator code system
• Snoop Dogg with Call of Duty's operator bundle
• Keanu Reeves with Cyberpunk 2077's Johnny Silverhand character
• Faker (Lee Sang-hyeok) with League of Legends champion skins

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