Which celebrity's collaboration with Puma in 2014 revolutionized the athlete-to-lifestyle brand partnership model and reportedly increased the company's sales by over 180% in subsequent quarters?

Celebrity brand partnerships have transformed retail marketing, creating some of the most successful product lines in history. These collaborations merge star power with consumer products, often resulting in record-breaking sales and cultural phenomena. Test your knowledge about which famous person pioneered one of the most influential celebrity-retail partnerships of the modern era.

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Rihanna with her Fenty x Puma line
Kanye West with his Yeezy line (before moving to Adidas)
Selena Gomez with her Puma Ambassador collection
Usain Bolt with his Puma Speed collection