Which retailer launched the widely acclaimed 'Festival of Light' advertising campaign that featured traditional celebrations from multiple cultures and became known for its inclusive representation of diverse holiday traditions?

Cultural traditions play a significant role in how retailers connect with diverse communities. Heritage marketing has become increasingly important as brands seek to honor traditions while creating authentic shopping experiences. This trivia question explores how a major retailer successfully incorporated cultural traditions into their advertising strategy, resulting in one of the most memorable holiday marketing campaigns that celebrates cultural diversity.

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Macy's, with their 'Believe' campaign that expanded to include Diwali, Hanukkah, and Winter Solstice celebrations alongside Christmas
John Lewis, whose 'Festival of Light' campaign showcased families celebrating Diwali, Hanukkah, Christmas, and Lunar New Year with personalized illumination traditions
Target, with their 'Light for All' campaign featuring multicultural celebrations and tradition-specific product lines
Walmart, whose 'Global Celebrations' marketing initiative highlighted employees sharing their cultural holiday traditions in stores and advertisements