Which Broadway musical pioneered a revolutionary pre-launch strategy by releasing a complete free digital album BEFORE opening night, contradicting traditional theatrical marketing approaches?

In the performing arts world, major productions are often launched with as much strategy and planning as retail products. The way a new show, performance, or theatrical season is introduced to audiences can make or break its success. This trivia question explores one of the most innovative product launch strategies in recent Broadway history that revolutionized how theatrical productions build anticipation and connect with audiences.

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Hamilton
The Lion King
Wicked
Dear Evan Hansen