Which celebrity-brand collaboration set a record by generating over $1 billion in annual revenue within its first five years, revolutionizing the athletic footwear industry?

Celebrity brand collaborations can transform both the star's image and the company's market position. These partnerships often create unique product lines that blend the celebrity's personal brand with the company's established identity. Some collaborations become legendary in the retail world, generating billions in revenue and reshaping entire market segments. Test your knowledge about one of the most groundbreaking celebrity brand partnerships in recent history!

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Serena Williams with Nike (Serena Williams Collection)