Brands frequently update their logos to stay fresh and relevant, but sometimes these redesigns make history for their scope, cost, or impact. In 2008, one major international company undertook what is widely considered the most expensive logo redesign ever recorded, costing millions and rolling out across thousands of locations worldwide. This massive rebranding effort sparked debate about the value of corporate identity and became a case study in marketing courses globally. Can you identify which company holds this retail world record?
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