Which architectural firm pioneered the use of augmented reality (AR) marketing by creating an app that allowed potential clients to visualize proposed buildings in real-world environments?

In the competitive field of architecture, firms often deploy innovative marketing strategies to showcase their signature projects. This trivia question highlights a groundbreaking marketing campaign that transformed how architectural designs are presented to clients and the public. Test your knowledge of how cutting-edge promotion strategies have shaped modern architectural practices!

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Foster + Partners, with their 2016 'Reality Canvas' app that became an industry standard for AR architectural visualization
Zaha Hadid Architects, with their 2015 'Parametric Vision' platform that revolutionized digital architectural presentations
BIG (Bjarke Ingels Group), with their 2017 'Urban Futures' interactive program that transformed architectural proposals
SOM (Skidmore, Owings & Merrill), with their 2018 'Structure Lens' technology that changed how skyscrapers are marketed