Which innovative product launch strategy did NASA use to build public excitement for the James Webb Space Telescope before its December 2021 launch?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in astronomy history, with development spanning decades and involving international collaboration. This revolutionary observatory required innovative marketing, stakeholder management, and public engagement strategies to maintain funding and support. Test your knowledge about how NASA and its partners brought this groundbreaking scientific instrument from concept to reality.

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The 'Webb-cam' program allowing the public to watch the telescope's construction and testing in real-time through streaming video
A celebrity endorsement campaign featuring Elon Musk and Jeff Bezos as the faces of next-generation space exploration
A limited edition consumer telescope branded as 'Webb Junior' sold exclusively through the NASA gift shop
A subscription-based early access program allowing paying customers to direct the telescope for personal observations during its first year