Which publisher's rebranding of classic literature with distinctive minimalist covers in 2010 led to a 20% sales increase and sparked a design revolution in book packaging?

The world of book publishing has evolved dramatically in the digital age, with brand storytelling becoming increasingly important for authors and publishing houses alike. One particular brand transformation stands out as revolutionary in how literary works are marketed and consumed. Test your knowledge about this significant shift in literary brand positioning that changed an entire market segment.

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Penguin Classics with their orange and white color scheme
Vintage Books with their bold typographic covers
Oxford World's Classics with their artwork-focused designs
HarperCollins with their embossed leather-look editions