Which Broadway production company pioneered the 'Preview Experience Box' in 2019, allowing audiences to unbox themed merchandise before seeing a show, creating a viral marketing phenomenon?

The performing arts industry has seen remarkable brand transformations that have revolutionized how theatrical productions are marketed and consumed. From innovative merchandise strategies to digital engagement platforms, theaters and production companies have evolved their approach to brand identity. This poll explores how a particular Broadway production company created a groundbreaking product launch strategy that changed industry standards and audience engagement practices.

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• Jujamcyn Theaters with their immersive 'Hadestown' preview collection
• The Shubert Organization's 'Dear Evan Hansen' connection kits
• Disney Theatrical Productions' 'Frozen' interactive preview packages
• Ambassador Theatre Group's 'Moulin Rouge' sensory introduction boxes

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