Which candy experienced a 65% sales increase after its strategic placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), despite initially declining to appear in the film?

Product placement has become a sophisticated art form in the film and television industry, blending advertising seamlessly into storytelling. Some product integrations have become so iconic that they're inseparable from the films themselves, creating cultural touchstones that boost brand awareness and sales. Test your knowledge about one of the most successful product placement campaigns that transformed a candy's market position through strategic film integration.

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses