Which of these food brands famously simplified their logo in 2009 by removing the outer circle, ribbon, and all text except the company name from their iconic mermaid/siren emblem?

In the competitive food industry, brand makeovers can make or break a company's market position. Some of the most successful food brands have undergone significant visual identity changes while maintaining their core recognition. This trivia tests your knowledge about major brand identity transformations that shaped modern food marketing. Do you recognize the strategic pivots that turned good food brands into iconic ones?

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Starbucks
Dunkin' Donuts
Whole Foods Market
Trader Joe's