Which celebrity partnership is credited with saving Puma from financial trouble, transforming it from a struggling sportswear brand to a fashion powerhouse in the mid-2010s?

Brand ambassadors can make or break a product's image and market reach. The right celebrity partnership can catapult a brand to new heights, creating iconic associations that last generations. This trivia tests your knowledge of some of the most lucrative and transformative celebrity brand partnerships in retail history. Do you know which famous faces have truly changed a brand's trajectory through their endorsement power?

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Rihanna, whose Fenty x Puma collaboration revolutionized the brand's approach to athleisure and fashion
Usain Bolt, whose Olympic performances while wearing Puma sparked global interest in the brand
Selena Gomez, whose signature collection brought younger consumers to the Puma ecosystem
The Weeknd, whose streetwear collection modernized Puma's image for urban markets