Which traditional cultural product experienced the largest percentage growth in global online sales during 2022, largely due to innovative digital marketing and omnichannel retail strategies?

Traditional crafts and cultural products are experiencing a renaissance in the global market. As consumers increasingly seek authentic, meaningful purchases with cultural significance, traditional artisans are finding new ways to bring their heritage into modern retail channels. Test your knowledge about how these cultural products are being marketed and consumed in today's omnichannel retail environment.

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Hand-woven Persian carpets
Traditional Japanese ceramics
Indigenous Australian dot paintings
West African kente cloth products