Which major performing arts venue successfully rebranded in 2015 with the slogan 'Where Stories Unfold' that led to a 45% increase in first-time attendees?

Test your knowledge of performing arts brand strategy with this challenging trivia question! The performing arts industry has seen numerous rebranding efforts as theaters and companies evolve to attract new audiences while honoring their artistic heritage. This question explores one of the most significant theater brand transformations of the past decade, involving a strategic repositioning that dramatically increased audience engagement and ticket sales. Do you know which famous performing arts venue underwent this remarkable change?

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Lincoln Center for the Performing Arts
Sydney Opera House
Royal Albert Hall
The Kennedy Center