Which company pioneered the 'razor and blades' subscription model in the modern e-commerce era, triggering a wave of direct-to-consumer subscription services?

Subscription models have transformed how consumers engage with products and services across industries. From software to skincare, entertainment to everyday essentials, recurring revenue models have created predictable cash flows for businesses while offering convenience and discovery for customers. Test your knowledge about this growing business strategy that's reshaping consumer behavior and business economics!

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Dollar Shave Club
Birchbox
Blue Apron
StitchFix