Which pioneering retail technology first allowed companies to dynamically adjust pricing based on customer location data and regional purchasing patterns?

The retail industry has been transformed by location intelligence and geographical data analysis. Modern retailers leverage spatial data to make strategic decisions about store locations, optimize supply chains, and deliver personalized shopping experiences. This poll tests your knowledge about how geographical information systems (GIS) and location-based technologies are reshaping the retail landscape through digital transformation.

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Spatial Price Optimization (SPO) software, introduced by IBM in 2012
Google Maps Business API, launched in 2009
Location-Based Marketing Suite (LBMS), developed by Oracle in 2014
Esri's Retail Location Intelligence platform, released in 2011