Which major technology company pioneered the use of a specially constructed linguistic system in its product naming strategy, creating consistent phonological patterns across its entire product line?

In recent years, major brands have been exploring constructed languages ('conlangs') as part of their brand identity strategy. These artificial languages, like those created for fantasy worlds in entertainment, are now being adapted for commercial purposes. Companies are developing unique linguistic elements—from simple phrases to comprehensive vocabulary systems—that distinctively represent their brand values and create memorable consumer experiences. How much do you know about this fascinating intersection of linguistics and brand identity?

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