Which viral marketing campaign involved an alternate reality game (ARG) called 'I Love Bees' that included payphone calls across the world?

The gaming industry has seen some truly innovative and memorable advertising campaigns that transformed games into cultural phenomena. From viral marketing stunts to immersive real-world experiences, game publishers have pushed the boundaries of traditional advertising. Test your knowledge about one of the most legendary marketing campaigns that helped define modern gaming promotion!

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• Halo 2
• Portal 2's 'Potato Sack' indie game collaboration
• Fortnite's 'black hole' event
• Death Stranding's 'Tomorrow Is In Your Hands' campaign

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