Which celebrity entrepreneur is credited with transforming retail demographics by creating a beauty brand that generated $1 billion in revenue within its first 18 months by specifically targeting previously underserved consumer segments?

In the world of retail, celebrity endorsements and partnerships have dramatically shifted consumer demographics and shopping patterns. When famous personalities leverage their influence to create or promote brands, they often reach audiences that traditional retailers struggle to engage. This poll tests your knowledge of how one particular celebrity fundamentally changed retail demographics through their business ventures, creating one of the most successful demographic shifts in modern retail history.

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Kylie Jenner with Kylie Cosmetics