Which celebrity's beauty brand broke e-commerce records by selling $100 million in products within the first 40 days, pioneering a direct-to-consumer model that many brands now emulate?

Celebrity endorsements and product lines have revolutionized e-commerce and retail strategies. These partnerships often create unique customer loyalty programs and marketing approaches that transform how brands reach consumers. From beauty moguls to athletic innovators, famous faces have shaped retail trends and consumer behaviors. Test your knowledge on these game-changing celebrity retail collaborations that redefined industry standards.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)