Which candy experienced a 65% sales increase after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in movies and TV shows has become a sophisticated marketing strategy that can turn ordinary products into cultural icons overnight. From carefully choreographed scenes to subtle background appearances, brands invest millions to get their products in front of audiences in organic, memorable ways. This poll tests your knowledge about one of the most famous and successful product placement campaigns in entertainment history that changed the fortunes of a struggling candy brand.

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