Which global beverage company created an award-winning 2018 campaign that revived the ancient tradition of 'rangoli' art to connect with consumers during Diwali celebrations?

Traditional cultural practices have become increasingly valuable in product development and marketing strategies. Companies are now recognizing the importance of incorporating authentic cultural elements to create meaningful connections with consumers. This poll tests your knowledge about a groundbreaking advertising campaign that successfully bridged traditional cultural practices with modern marketing approaches.

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Coca-Cola, with their 'Colors of Togetherness' campaign featuring rangoli patterns on bottles and in digital content
Pepsi, with their 'Illuminate Your Spirit' campaign incorporating rangoli designs in limited edition packaging
Sprite, with their 'Clear Traditions' campaign using transparent bottles showcasing rangoli art beneath
Fanta, with their 'Colorful Heritage' campaign featuring rangoli-inspired bottle designs and interactive rangoli-making apps