Which brand mascot has been credited with generating the highest financial value for its company, estimated to be worth over $4 billion to the brand?

Brand mascots are powerful marketing assets that can build recognition, trust, and emotional connections with consumers. Some mascots have become so iconic that they significantly impact a company's bottom line, creating billions in brand value. This trivia challenges you to identify which famous mascot has been officially recognized as generating the highest financial impact for its parent company according to marketing valuation studies.

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Tony the Tiger (Kellogg's Frosted Flakes)
The GEICO Gecko
The Michelin Man (Bibendum)
Ronald McDonald