Which beverage brand created a multimillion-dollar marketing partnership with J.K. Rowling's Harry Potter series in the early 2000s, including themed packaging and collector items?

Throughout literary history, publishers and authors have formed surprising partnerships with brands to promote books and increase readership. These collaborations have ranged from limited edition merchandise to themed consumer products that bring literature into everyday life. This trivia question explores one of the most successful yet unexpected brand collaborations in modern publishing history that helped transform a book series into a global phenomenon.

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Coca-Cola
Lipton Tea
Starbucks
PepsiCo