Which mythology-inspired marketing campaign helped transform a struggling coffee company into a global phenomenon by using a siren from Greek mythology as their brand ambassador?

Throughout history, brands have leveraged mythology and folklore to create memorable marketing campaigns and product identities. From Greek gods to Norse legends, mythological references help companies tell compelling stories and connect products with archetypal qualities consumers desire. This poll tests your knowledge about a famous mythology-inspired marketing strategy that revolutionized a company's brand identity and consumer perception.

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Starbucks' adoption of the two-tailed mermaid/siren from maritime folklore
Dunkin' Donuts' campaign featuring Hermes as the swift messenger of morning coffee
Peet's Coffee's branding centered around Demeter, goddess of the harvest
Costa Coffee's use of Poseidon imagery to represent their 'ocean-fresh' brewing techniques