What pricing strategy did Apple use when launching the iPhone X in 2017, helping it set the Guinness World Record for the fastest-selling smartphone model in history?

The world of retail is full of fascinating world records - from the largest stores to the most successful marketing campaigns. But what strategies drive these record-breaking achievements? This poll tests your knowledge about the pricing strategy behind one of the most successful product launches in retail history. Do you know what made this product break all sales records?

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