Which candy experienced a 65% sales increase after its prominent placement in a blockbuster film where the alien protagonist followed a trail of these colorful treats?

Product placement in films and TV shows has become a sophisticated marketing strategy, with brands paying millions for their products to appear in blockbuster movies. These strategic placements can significantly boost sales and brand recognition. Test your knowledge of some of the most iconic and influential product placements in cinema history that changed the course of retail marketing.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
• M&M's in 'The Goonies' (1985)
• Skittles in 'Stranger Things' (2016)
• Hershey's Kisses in 'Home Alone' (1990)

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