Which psychological principle, widely used in architectural marketing, refers to the strategic placement of elements to guide visitors through spaces and influence their journey and purchasing decisions?

In the world of architecture, understanding consumer psychology is crucial for designing spaces that not only look beautiful but also influence behavior and decision-making. From retail environments to public spaces, architects employ various psychological principles to create engaging experiences. This trivia question explores how architectural firms use psychological insights in their marketing and design approaches.

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Wayfinding architecture
Cognitive mapping
Prospect and refuge theory
Sensory branding