Which major sports apparel company completely redesigned its logo in 2002, replacing its word mark with a simple geometric shape that has since become one of the most recognizable brand symbols in athletics?

Test your knowledge of sports brand identity transformations! Major sports brands often evolve their logos and visual identities to stay relevant while maintaining their heritage. This transformation process involves careful consideration of brand recognition, market trends, and emotional connections with fans. How well do you know the strategic rebranding decisions made by major sports companies?

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Under Armour replaced its full name with the overlapping U and A symbol
Puma simplified its leaping cat silhouette into a more streamlined form
Adidas transformed its wordmark into the three-stripe triangle mountain logo
Reebok changed from its British flag design to the vector logo