Which celebrity's collaboration with Puma in 2014 revolutionized the athletic-leisure market and helped revive the brand, increasing sales by over 75% within two years?

Celebrity brand partnerships have become a cornerstone of modern retail strategy, often generating millions in revenue while expanding market reach. These collaborations merge star power with product development, creating unique offerings that capitalize on the celebrity's personal brand and audience. Test your knowledge about some of the most impactful celebrity-product partnerships that changed retail landscapes and set new standards for brand collaborations.

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Rihanna
Beyoncé
Kanye West
Serena Williams