Which retail innovation first emerged in the 1960s that fundamentally changed how movie theaters operated and made them more profitable?

Before the multiplex cinema became the standard for movie viewing, theaters underwent a fascinating evolution that changed how audiences experienced films. This trivia question explores a pivotal moment in film exhibition history that transformed the retail landscape of cinema and created the foundation for today's movie-going experience. Test your knowledge about the business decisions that shaped how we watch movies!

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• The multiplex theater model (multiple screens in one location)
• Stadium seating with cup holders
• Self-service concession stands
• Advance ticket purchasing systems

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