Which Broadway show pioneered the yellow taxi-top advertising campaign in 1979, creating one of the most recognizable theatrical branding strategies that's still referenced today?

Test your knowledge of groundbreaking advertising campaigns that transformed Broadway shows from theatrical productions into cultural phenomena. Throughout history, certain marketing strategies have revolutionized how performing arts reach audiences and become mainstream entertainment. This trivia explores one of the most influential Broadway advertising campaigns that changed the industry's approach to marketing theatrical productions.

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A Chorus Line
Evita
Cats
Phantom of the Opera