Which major retail brand first pioneered the concept of hiring world-renowned architects to design flagship stores as tourist destinations in themselves?

Frank Gehry's revolutionary Guggenheim Museum in Bilbao, Spain transformed not just architecture but retail thinking too. The 'Bilbao Effect' showed how iconic architecture could revitalize areas and drive consumer traffic. Today's retail architects increasingly design spaces as destinations rather than mere shopping venues. Test your knowledge of how landmark architecture influences retail innovation and consumer behavior!

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Apple (with stores designed by Bohlin Cywinski Jackson)
Prada (with Rem Koolhaas' 'Epicenter' concept stores)
Nike (with stores by architecture firm Skylab)
IKEA (with their 'blue box' concept by Gregor Dahlgren)