Which innovative product launch strategy did NASA use to build public engagement before the James Webb Space Telescope's deployment?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in modern astronomy. After decades of development and $10 billion in costs, NASA and its international partners needed a flawless product launch strategy. This poll tests your knowledge about the marketing and product launch aspects of this groundbreaking scientific instrument that has transformed our understanding of the cosmos since its deployment.

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A 'Where's Webb?' interactive tracker allowing the public to follow the telescope's million-mile journey to its observation point in real-time
A subscription-based early access program where astronomy enthusiasts could view images 30 days before public release
A global contest allowing the public to vote on which celestial objects the telescope would observe first
A limited edition telescope replica sales campaign, with proceeds funding additional observation time