Which famous person pioneered the 'direct-to-consumer' marketing model for celebrity fragrances, revolutionizing how stars monetize their personal brand?

Famous people have transformed the marketing landscape by becoming powerful brands themselves. From perfumes to clothing lines, celebrities have mastered product marketing in unique ways. This trivia tests your knowledge about innovative marketing strategies used by celebrities who have successfully built product empires beyond their original claim to fame. Do you know which marketing approach helped these stars build billion-dollar businesses?

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Elizabeth Taylor with 'White Diamonds' (1991), creating the first celebrity fragrance with direct TV marketing campaigns featuring the star herself
Michael Jordan with 'Jordan' by Nike (1985), using athlete endorsement to create a standalone brand division
Jennifer Lopez with 'Glow' (2002), introducing the concept of lifestyle brand extension from music to beauty products
George Foreman with the 'Lean Mean Grilling Machine' (1994), pioneering celebrity-endorsed infomercials for kitchen products