Which 2017 sneaker collaboration broke records by selling $10 million worth of product in its first year and is credited with revitalizing a heritage athletic brand?

Brand collaborations have become one of the hottest trends in pop culture merchandising, particularly in the footwear industry. Limited edition sneakers created through unexpected partnerships between athletic brands and celebrities, artists, designers, or even food companies have transformed the retail landscape. These collaborations create massive hype, generate social media buzz, and often sell out within minutes, creating a thriving resale market. Test your knowledge about one of the most influential sneaker collaborations that changed the game!

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Adidas x Kanye West (Yeezy)
Puma x Rihanna (Fenty)
Nike x Off-White (The Ten)
Reebok x Vetements