Which famous Patagonia marketing campaign urged customers NOT to buy their products on Black Friday, yet paradoxically increased their sales in subsequent months?

In the competitive outdoor apparel industry, some brands have taken unconventional approaches to marketing that align with environmental values. These strategies often challenge traditional retail wisdom but create powerful brand loyalty among environmentally conscious consumers. This poll explores one of the most famous examples of counterintuitive marketing in the natural products space that actually boosted sales while promoting sustainability.

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"Don't Buy This Jacket" campaign that highlighted the environmental cost of clothing production
"Worn Wear" initiative that encouraged customers to repair rather than replace their existing gear
"1% For The Planet" pledge that donated a percentage of sales to environmental causes
"Buy Less, Buy Used" campaign promoting their second-hand marketplace