Which innovative marketing strategy did NASA use to build public engagement before the James Webb Space Telescope launch?

NASA's James Webb Space Telescope (JWST) was one of the most anticipated scientific instruments in astronomy history. Its 2021 launch was accompanied by an extensive marketing campaign to build public interest and support for this $10 billion project. This poll tests your knowledge about how NASA marketed this groundbreaking telescope to the public and created brand awareness for space astronomy's new flagship observatory.

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The 'Webb Telescope Selfie' app that allowed users to virtually place themselves next to the telescope in space
The 'Webb's First Deep Field' campaign where the public could vote on which celestial object the telescope would image first
The 'Webb Telescope Name Badge' program where over 1.5 million people sent their names to be digitally stored on the telescope
A global streaming concert series called 'Music of the Spheres' featuring compositions inspired by Webb's mission