Which retail brand holds the Guinness World Record for the 'Largest Loyalty Program' with over 200 million members worldwide as of 2023?

The Guinness World Records has been documenting extraordinary achievements since 1955, including some remarkable retail and product innovations. Test your knowledge about the most impressive retail-related world records that have shaped consumer experiences and brand recognition across the globe. Do you know which brands and retail concepts have earned their place in the record books?

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