Which iconic retail mascot underwent a major transformation in 1971 that reflected changing consumer values and environmental awareness?

Before logos dominated branding, mascots were the face of many companies. These characters have evolved dramatically throughout retail history, reflecting changing cultural values and marketing strategies. Some mascots have remained remarkably consistent for decades, while others have undergone significant transformations or been retired altogether. Test your knowledge about one of history's most significant mascot transformations that reflected broader societal changes.

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Smokey Bear (U.S. Forest Service) - from a realistic, aggressive bear to a friendlier cartoon character
The Michelin Man (Michelin) - from a cigar-smoking stack of tires to a cleaner, slimmer figure
Aunt Jemima (Quaker Oats) - from a stereotypical mammy character to a more dignified, modern portrayal
The Starbucks Siren - from a bare-breasted mythological figure to a more modest, stylized mermaid design