Which sports retailer first introduced indoor rock climbing walls in their stores as an experiential marketing strategy to test climbing gear before purchase?

Test your knowledge about innovative experiential marketing strategies in the sports retail industry! Major sporting goods retailers are constantly evolving how they engage customers through in-store experiences. This question focuses on a groundbreaking approach that changed how consumers interact with products before purchase.

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REI (Recreational Equipment, Inc.)
Dick's Sporting Goods
Bass Pro Shops
The North Face