Which linguistic device was specifically introduced to brand slogans in the 1980s as part of a major shift in advertising language strategy?

Brand slogans are linguistic time capsules that reflect language trends, cultural shifts, and marketing psychology. Over decades, slogans have evolved from lengthy descriptive phrases to punchy, memorable statements that showcase linguistic innovation. This poll tests your knowledge about how language has transformed in the world of brand messaging and the linguistic techniques that make certain slogans stand the test of time.

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Imperative mood constructions ("Just Do It", "Think Different")
Rhyming couplets ("The best part of waking up is Folgers in your cup")
Comparative adjectives ("Better ingredients, better pizza")
First person pronouns ("I'm lovin' it", "We try harder")