Which music streaming service first introduced a year-end personalized listening report that became a major marketing phenomenon and changed how music platforms leverage customer data?

The music industry has undergone dramatic transformations in how products are delivered to consumers. From vinyl to digital downloads to streaming services, retail innovations have continuously reshaped how we discover, purchase, and experience music. This trivia question explores a significant milestone in music retail innovation that changed how the industry approaches customer data and personalization.

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Spotify Wrapped (launched 2016)
Apple Music Replay (launched 2019)
Amazon Music Playback (launched 2018)
YouTube Music Year in Review (launched 2017)