Which innovative brand positioning strategy did Netflix adopt in 2013 that fundamentally changed the streaming industry?

In the competitive landscape of streaming services, brand positioning has become a crucial differentiator. Each major platform employs unique marketing strategies, signature content approaches, and visual branding to carve out their place in viewers' lives. This poll tests your knowledge of how one major streaming platform positioned its brand during a pivotal market transition. See if you can identify the correct strategic move that helped reshape their market position!

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Releasing entire seasons at once with the tagline 'Binge-worthy' to create a new viewing behavior
Introducing a lower-cost ad-supported tier before competitors to capture price-sensitive viewers
Launching the 'Preview Club' system allowing subscribers to influence content development before release
Creating the 'Netflix Certified' hardware program to optimize smart TVs for streaming quality