Which demographic segmentation strategy did Warner Bros. primarily use in its marketing campaign for 'The Batman' (2022) to attract viewers beyond traditional comic book fans?

The film industry carefully segments its audience to maximize ticket sales and viewer engagement. Different studios and production companies employ various marketing strategies to reach specific demographic groups. This trivia question explores how a major studio tailored its marketing approach for a blockbuster film, demonstrating the sophisticated audience segmentation tactics used in modern film promotion.

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Genre-blending approach: marketing it as a noir detective thriller rather than just a superhero film
Family-focused campaign: emphasizing PG-friendly elements to attract younger audiences
Nostalgia targeting: heavily featuring connections to the 1990s Batman films
International cultural customization: creating different versions of Batman for various global markets